New! WiseSource™ Salmon

  • Sustainability is our goal

    With the help of True North Salmon Company, our Canadian supplier, we are working towards WiseSource™ Salmon meeting or exceeding the standards currently being developed by the Aquaculture Stewardship Council (ASC).
    Check back soon!

  • A more responsible choice

    Now you can enjoy your favourite salmon raised according to leading practices of aquaculture today*.

    *WiseSource™ salmon is raised using Integrated Multi-Trophic Aquaculture (IMTA) in the Bay of Fundy, New Brunswick. IMTA is a practice whereby Atlantic salmon is grown with other species from different levels of the food chain, such as seaweeds, shellfish and other invertebrates. According to the research efforts lead by Dr. Thierry Chopin from the University of New Brunswick (www.unbsj.ca/sase/biology/chopinlab) and his team, the IMTA process helps provide healthier waters through a balanced ecosystem management approach.

  • Now available at

    Now available (ON, QUE, ATL in your nearest Loblaws, Zehrs, Provigo, Real Atlantic Superstore.

The IMTA Process

Watch the video below to learn more about the research effort behind WiseSource™ Salmon and Integrated Multi-Trophic Aquaculture (IMTA). You'll get a chance to meet the lead of the large interdisciplinary team, Dr. Thierry Chopin, from the University of New Brunswick, as he walks through the True North Salmon Company aquaculture site, describing the various components of the technology. This ten year research effort started in 2001, showing Canadian leadership in the efforts of providing healthier waters through a balanced ecosystem management approach.

Video courtesy of the New Brunswick Innovation Foundation

This is a diagram of an integrated multi-trophic aquaculture (IMTA) operation which illustrates how WiseSource™ Salmon is grown. It shows how a combination of varying levels of the food chain share the environment and take advantage of organic and inorganic nutrients made available by the various organisms. IMTA involves cultivating fed species with extractive species that utilize the inorganic and organic materials from aquaculture for their growth. The mix of organisms from different levels of the food chain mimics the functioning of natural ecosystems, and this overall balanced process is what helps to provide healthier waters.