Our Action Plan
"... all the seafood sold in our stores will come
from sustainable sources by the end of 2013."
Our Sustainable Seafood Commitment is a huge undertaking. We are working closely
with an entire crew of leading organizations such as WWF-Canada and the Marine
Stewardship Council (MSC), as well as with other marine conversation
experts and the fisheries themselves to make sure all the seafood sold in our stores
will come from sustainable sources by the end of 2013.
Our first wave of in-store changes
- Look for signage describing our Commitment and the actions we are taking, including
increasing the number of certified sustainable products we sell.
- Look for the MSC logo on our products – it tells you you’re buying sustainably sourced
wild-caught seafood. For farmed seafood, we’ll soon be introducing a similar logo.
Watch for it!
- During our initial launch, you may have also noticed a few empty trays on display
at our fresh seafood counters marking the four species we have temporarily stopped
selling until we can find a sustainable source for them. The empty trays let you
know that these products may be at risk and recommend alternatives. No, we are not
scaling back our selection of fish. “We’ve gone fishing” – which means we are actively
working with key conservation organizations to fill our trays with seafood products
that come from viable sustainable sources.
- Pick up one of our Sustainable Seafood brochures. It tells you about the issues
facing our oceans and what we’re doing about it so you and all Canadians can make
better choices at the seafood counter and in the grocery aisles.
Wave 2 – Further
Commitments in 2011
In partnership with WWF-Canada and our scientific advisor, Dr. Jeff Hutchings, we
are continuing to assess all Loblaw sources of seafood, and work with our suppliers
to continue converting both wild and farmed seafood products to sustainable sources.
We are currently in the process of getting our Fresh Cases MSC-certified in select
stores. Stay tuned and look for this exciting development in stores by mid-2011.
Learn more about our year two action plan
and consult our Corporate Policy
"We're confident Canada can have a thriving, sustainably
sourced fishing industry that sets the standard for the rest of the world. And we're
going to work with our suppliers to help get there." - Galen Weston, Executive Chairman