Helping Us Get There
There is a movement taking place. People are becoming more aware of the issues surrounding
sustainable fishing and, with awareness, comes change.
There are scientists and organizations all around the world dedicated to studying
our oceans and finding viable solutions to protect fish and give you sustainable
choices in stores.
Canada has some of the best Marine Biologists in the world and Loblaw is engaged with them. We are specifically advised by Dr. Jeff Hutchings from Dalhousie University. We also Partner with WWF, MSC, ASC and ISSF.